From Concept to Creation – A Sit Down with Gary Nightingale, Founder and President of Fräsch
From Concept to Creation
A Sit Down with Gary Nightingale,
Founder and President of Fräsch
After the tremendous interest in our recent R&D webinar sessions, we thought a next best step would be to peel back the curtain a bit more to hear about what goes into each of our designs. And who better to speak to the process than our Founder and President and prolific product designer, Gary Nightingale. We were fortunate that Gary was able to spare some time to sit down with our marketing team for a Q&A session. We hope you find the exchange as informative and interesting as we did!
The last Fräsch webinar focused on new product offerings in the R&D stage. This is the first time you’ve shared things in development in such a public setting. What was the reasoning behind this?
While we are a process-driven company, we are fluid and nimble in our approach to design and that gives us freedom to customize and modify products easily. Standard products are the foundation, but modifying existing design, customizing solutions for the A&D community, and thinking outside the box is what makes us stand out.
Sharing some of the ideas we’re mulling helps others celebrate breakthroughs with us and also gives us insight into likes and dislikes. With this feedback, we’re able to make refinements before things go to market. We like to stay on trend and in many instances ahead of trends, but we also want to listen and deliver products that speak to our customers. This is a way to find a nice balance.
We are driven to find ways to refine how things “are done” and always ask ourselves …can it look better? …can it be installed easier? …can it solve a different problem? …can it be produced more efficiently? …is it bad-ass? And is it sustainable? Everything we do is with sustainability in mind.
In addition to talking about new product ideas, we also heard about some product refinements in the works. Can you speak to that at all?
Some of our most recent innovations have been around finding new and better ways to cut and fold PET, developing patentable methods of attachment and installation, and forming and molding PET achieving notable improvements in acoustical performance. We’re excited about where things are headed and will be making some more announcements in the weeks and months to come.
Do you have any closing thoughts or something you’d like to share with those reading this?
Honestly, I’d just close by saying thank you to our customers and fans for being a part of our R&D discussion. It’s through information-exchanges that we can remain tuned into the market and our customers, to deliver solutions that are interesting and innovative.